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Customer 360 – Single Customer View for CRM and MDM

Customer 360, or Single Customer View, delivered through a CRM or MDM application is critical for effective customer engagement, operational processing, customer loyalty and retention, omni-channel marketing, and other initiatives, and helps ensure that your organization makes customer-related decisions with trusted, high quality data

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Providing a Single View of Customer

Customer loyalty is key for a successful business and achieving that requires an organization to have a comprehensive understanding of how their customers engage with them. Building an accurate Customer 360 view (or Single View of Customers) including their buying behaviors, channel preferences and purchasing history is a complicated undertaking, particularly when operating globally. Often key customer information is limited, flawed, out-of-date, or held in different systems and formats. Consequently, putting data quality processes in place to standardize, cleanse, and match incoming data is a critical part of the picture to support effective customer engagement and ensure customer interactions have all data at hand.

Review our eBook Exceeding Expectations: Four Ways Data Quality Promotes Customer Loyalty to see how data quality capabilities available in Trillium DQ help maintain an effective Single Customer View.

Customer Relationship Management (CRM), Master Data Management (MDM), and other client-facing applications rely on high quality, precisely and accurately matched customer data. Your business success depends on complete and accurate data around your customers for the right insights whether for day-to-day business operations such as orders and shipping, customer care and support, omni-channel marketing, business reporting and analytics, fraud detection, or new AI and machine learning initiatives. Many organizations also need to pinpoint exact locations beyond a postal address – for risk analysis, analytics, efficient deliveries, even fraud detection. Particularly for high-volume/high-productivity environments, it’s essential to reduce the time and effort to input the data – but greater speed can lead to more mistakes.

Embedding data quality upfront in your business applications helps ensure that the incoming data, whether online in real-time or through batch pipelines, is standardized and cleansed to the right standards regardless of data type or format. Read about how Canon Europe addressed global challenges to cleanse, standardize, and deduplicate their many data feeds utilizing Trillium DQ.

Virtually every organization has business applications, web forms and analytics tools that need high quality address and location data, many at a global scale. Complete, clean, and accurate addresses and locations are core to the business objectives these applications support for risk analysis, efficient deliveries, and other analytics. Syncsort Trillium’s embedded real-time processes are designed to be easily integrated in your applications to ensure that address and location data is captured accurately upfront so that you do not have to spend resource time downstream cleansing and standardizing the content.

Listen to our webcast Drive ROI from Your Business Applications with Embedded Real-Time Data Quality Solutions to learn how Trillium Quality for Dynamics® and Trillium Quality for SAP® fit seamlessly into your Dynamics 365 and SAP applications so that you get high quality address and location data where and when you need it.

‘Islands’ of activity and incomplete contents make it hard to unlock the value of data. Data coming in from multiple sources often lacks all the information an organization needs to understand the customer or client to ensure a Customer 360 view. Data enrichment allows you to connect to 3rd party data about geolocations, demographics, firmographics, or other content, and append that information to what you have already. In turn, that enriched, appended data can be utilized to better match and deduplicate your data and create new and different data aggregations for better analytics and business insights. Utilizing straightforward functions, Trillium DQ and Trillium Global Locator readily link this additional data to your own customer and CRM data for better customer engagement, predictive analytics, or even AI and machine learning use cases.

Read our eBook How retailers can use data quality for competitive advantage for an industry-specific example of how Trillium DQ and Trillium Global Locator help enrich your data and improve your business outcomes.

Syncsort Trillium data quality solutions are used worldwide to achieve a Single Customer View for customers residing in over 240 countries and territories. Utilizing global address and geocoding data sourced globally and updated in concert with available changes, Syncsort Trillium solutions cleanse and verify customer address data, correcting rows by validating them to external postal data sources and enhancing addresses with geolocation data. With built-in, out-of-the-box templates to parse and standardize global addresses, Trillium DQ helps to ensure the highest quality customer addresses – processes that can be deployed in batch or real-time, including Big Data pipelines.

Read how Fedex leverages Trillium DQ to get complete and comprehensive global address matched to their customers to ensure the highest levels of data accuracy and package delivery.

Deploy data quality for your Customer 360 view when and where needed

Trillium DQ and Trillium DQ for Big Data are designed to implement data quality processes quickly, easily, and with collaboration between IT and business teams that scale to your business needs. Trillium DQ’s library of out-of-the-box cleansing, address validation, and matching and deduplication rules, along with specialized solutions for Trillium Quality for Dynamics® and Trillium Quality for SAP®, accelerate Customer 360 projects so that you can rapidly design and deploy data quality processes in batch or real-time throughout your enterprise to deliver a Single Customer View and quickly realize measurable business results.

For over two decades, Syncsort Trillium has been recognized as a leader in the data quality market. Our innovative technology and unmatched subject matter expertise enable us to help customers solve their most complex data challenges. Our pragmatic approach focuses on delivering business value in the short term and ensuring sustained value in the long term. See the Gartner Magic Quadrant for Data Quality Tools for the latest analyst insights.

2019 Gartner Magic Quadrant for Data Quality Tools

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2019 Gartner Magic Quadrant for Data Quality Tools

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