Customer Relationship Management (CRM), Master Data Management (MDM), and other client-facing applications rely on high quality, precisely and accurately matched customer data. Your business success depends on complete and accurate data around your customers for the right insights whether for day-to-day business operations such as orders and shipping, customer care and support, omni-channel marketing, business reporting and analytics, fraud detection, or new AI and machine learning initiatives. Many organizations also need to pinpoint exact locations beyond a postal address – for risk analysis, analytics, efficient deliveries, even fraud detection. Particularly for high-volume/high-productivity environments, it’s essential to reduce the time and effort to input the data – but greater speed can lead to more mistakes.
Embedding data quality upfront in your business applications helps ensure that the incoming data, whether online in real-time or through batch pipelines, is standardized and cleansed to the right standards regardless of data type or format. Read about how Canon Europe addressed global challenges to cleanse, standardize, and deduplicate their many data feeds utilizing Trillium DQ.