LexisNexis markets legal and news research materials for their customers, and valid, verified addresses are central to customer engagement. Maintaining accurate addresses is also a requirement to properly apply the correct and true sales tax rates, meet statutory obligations, and avoid fines and penalties.
Syncsort's address standardization and geolocation tools help LexisNexis enhance customer relationships and manage customer accounts correctly. The LexisNexis eCommerce business also leverages address validation and data matching to link customers to account, further protecting the integrity of their data.
This webinar looks at how LexisNexis has approached and addressed these critical business needs with Syncsort Trillium.