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Seeing Double: Getting Your Duplicate Problem Under Control in Microsoft Dynamics CRM

How to Deduplicate Customer Information in Microsoft Dynamics 365

Organizations rely on CRM systems to effectively interact and engage with customers and prospects – however, maintaining the data integrity of the individual customer record is a very common challenge.

Effective data quality processing requires the flexibility to evaluate and apply business rules on a multi-record basis. Such flexibility – typically beyond the capabilities of the database itself – is essential for data quality processing, including data profiling, matching, parsing, standardization and proper merging of records.

Download this eBook to learn how to ensure continuously high-levels of data quality within your CRM by embedding data quality functionality directly within your CRM system.