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Syncsort to Present on “Becoming a Big Data Jedi” at 6th Annual Hadoop Summit

Joins Industry Leaders Sharing Hadoop Use Cases, Knowledge and Tips at Annual Event

WOODCLIFF LAKE, N.J. – June 21, 2013

Syncsort, a global leader in Big Data integration solutions, today announced that Keith Kohl, director of product management, will deliver a talk titled “Become a Big Data Jedi with the Power of Sort” (Why everyone using Hadoop should care about Sort) at the upcoming 6th Annual Hadoop Summit North America, the leading conference for the Apache Hadoop community.

Keith will present the session during the Big Data Camp on Tuesday, June 25 at 6:15 pm PDT and on Wednesday, June 26 during the Lightning Talks, at 1:40 pm PDT and 5:30 pm PDT, in the Community Showcase Theater.

The presentations are part of the Hadoop Summit’s focus on featuring thought leaders who can showcase successful Hadoop use cases, share development and administration tips and tricks, and educate organizations about how best to leverage Apache Hadoop as a key component in their enterprise data architecture.

Keith’s talk will focus on the importance of Sort within the MapReduce data flow. In Hadoop, Sort is “The Force,” binding everything together. Syncsort’s contribution to the Apache Hadoop project, MAPREDUCE-2454, introduced a new feature enabling alternative implementations of the Sort phase within the MapReduce data flow. MAPREDUCE-2454 allows an alternative Sort implementation to be called for both Map and Reduce side Sort instead of the native Hadoop Sort. It also enables a wide range of new use cases and data flows in the MapReduce framework. In this session, Keith will discuss the new use cases this patch enables, such as limit-N query and full joins.

Syncsort is a Gold Sponsor of the Hadoop Summit, taking place June 26-27, 2013 in San Jose, California. In addition to Keith’s presentations, Syncsort will be showcasing its two new offerings DMX-h ETL Edition and DMX-h Sort Edition, which are designed to strengthen Hadoop by providing the full functionality required to deliver enterprise ETL capabilities.

About Syncsort’s Data Integration Business
Syncsort provides data-intensive organizations across the big data continuum with a smarter way to collect and process the ever-expanding data avalanche.  With thousands of deployments across all major platforms, including mainframe, Syncsort helps customers around the world to overcome the architectural limits of today’s ETL and Hadoop environments, empowering their organizations to drive better business outcomes in less time, with fewer resources and lower TCO.  For more information visit

Additional Resources
Media Contacts:
Michael Kornspan
Syncsort Incorporated
Director, Corporate Communications
Tel: 201-930-8216

Joanne Hogue
Smart Connections PR
Tel: 410-658-8246