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Syncsort and Impetus Technologies Partnership Helps Customers Accelerate Streaming Big Data Initiatives on Apache Hadoop

Joint Solution Will Close Gap between Batch and Real-Time Hadoop Workloads by Simplifying Development of Real-Time Analytics Applications

Woodcliff Lake, N.J. and Los Gatos, CA. – April 01, 2015

Syncsort, a global leader in Big Data software, and Impetus Technologies, a leader in Big Data solutions and services, today announced a technology partnership providing an integrated solution for building real-time, streaming analytics applications integrated with Apache Kafka, RabbitMQ and other message brokers on Hadoop.
Apache Storm, a powerful, open source computational engine for real-time Big Data applications on Hadoop, is often integrated with Kafka but can be difficult to use, even for developers. The integration of Syncsort’s award-winning DMX-h data integration software with Impetus’ StreamAnalytix platform will dramatically simplify the creation of real-time analytics applications, including the cleansing, pre-processing and transformation of data in motion. 

“Partnerships make it easier for Big Data practitioners to adopt and integrate the latest Hadoop-based technologies,” said Jeff Kelly, principal research contributor, the Wikibon Project. “The integrated solution from Syncsort and Impetus will be a significant contribution to the Apache Hadoop ecosystem, facilitating real-time analytics.”

By removing obstacles to building streaming analytics applications on Hadoop, this new joint offering will close the gap between batch and real-time workloads. Customers will be able to move data at scale in real-time across the enterprise to keep business systems in sync and speed-up slow batch processes with streaming ETL. Streaming analytics applications also address key use cases in areas such as the Internet-of-Things (IoT), call center analytics, real-time marketing, e-commerce, security, fraud, insurance claim validation, credit-line-management and log analytics.

“Many of our customers are looking to get Big Data analytics in real-time, which is why we see strong and growing interest in streaming ETL use cases,” observed Tendu Yogurtcu, general manager of Syncsort’s Big Data business unit. “We are delighted that Impetus has joined our technology partner program and is working with us to integrate their StreamAnalytix platform with our flagship Hadoop-based data integration software, Syncsort DMX-h. Now users will be able to use our simple drag-and-drop interface to create real-time data pipelines.”

In addition to the new, integrated technology, joint customers will have access to experienced professional services staff to accelerate their real-time streaming initiatives.

“There is strong demand in large enterprises for a way to create real-time streaming analytics applications without straining IT resources and skill sets,” said Anand Venugopal, sr. director of business development for StreamAnalytix at Impetus. “With Syncsort’s industry-leading Hadoop technology, our new StreamAnalytix platform and our experienced Big Data analytics services consulting team, we will be able to address this market demand.”

For more information on the partnership and joint solution, read our blog.

About Syncsort
Syncsort provides enterprise software that allows organizations to collect, integrate, sort and distribute more data in less time, with fewer resources and lower costs.  Thousands of customers in more than 85 countries, including 87 of the Fortune 100 companies, use our fast and secure software to optimize and offload data processing workloads. Powering over 50% of the world’s mainframes, Syncsort software provides specialized solutions spanning “Big Iron to Big Data,” including next gen analytical platforms such as Hadoop, cloud, and Splunk. For more than 40 years customers have turned to Syncsort’s software and expertise to dramatically improve performance of their data processing environments, while reducing hardware and labor costs.  Experience Syncsort at
About Impetus
Impetus is focused on creating big business impact through Big Data Solutions for Fortune 1000 enterprises across multiple verticals including financial services, healthcare, digital media, travel and entertainment, manufacturing, telecom, and retail. The company brings together a unique mix of software products, consulting services, Data Science capabilities and technology expertise. It offers full life-cycle services for Big Data implementations including technology strategy, proof-of-value, solution architecture, proof of concept, production implementation, and on-going support to its clients.

To learn more, visit or write to us at

Media Contacts:

Michael Kornspan
Syncsort Incorporated
Director, Corporate Communications
Tel: 201-930-8216

Sarah Borup     
SHIFT Communications
Tel: 617-779-1803

Larry Pearson
Impetus Technologies, Inc.
V.P. of Marketing & Alliances
Tel: 770-579-0740