Menu Close
Data infrastructure optimization, availability & security software
Data integration & quality software
The Next Wave of technology & innovation

Press Release


Syncsort and Dell to Help Customers Accelerate Big Data Initiatives on Hadoop

Joint Solution With Intel® Technology Reduces Costs and Improves Business Analytics by Offloading Targeted Workloads and Data from Data Warehouses to Cloudera’s Enterprise Data Hub

Woodcliff Lake, N.J. – June 09, 2015

Syncsort, a global leader in Big Data software, today announced it will work with Dell and Intel to help businesses improve operational efficiency, lower costs and take advantage of advanced analytics by shifting expensive workloads and associated data from overloaded enterprise data warehouses (EDW) to Hadoop.

The Dell | Syncsort reference architecture will bring together the components of complete Big Data and analytics environments in turnkey solutions that are easy to order, quick to deploy and easy to scale. Dell is working with Syncsort to integrate its market-leading, powerful and easy-to-use Hadoop ETL software, DMX-h, with Cloudera’s Enterprise Data Hub as part of a new reference architecture to help organizations begin their Big Data journey. The reference architecture will enable customers to offload ETL workloads to Hadoop, increasing performance and freeing up valuable cycles in the EDW.
“Today’s data warehouse is being strained with greater information demands and opportunities for existing and new types of data sources such as mobile technologies, cloud computing and social media,” said Jim Ganthier, vice president and general manager, Engineered Solutions and Cloud, Dell. “By delivering Syncsort’s powerful Hadoop ETL software as part of the world’s only reference architecture for data warehouse optimization, we will help customers increase data warehouse capacity, decrease associated costs, deliver faster access to business result-generating information while laying a secure, scalable and robust foundation for a modern data architecture.”

Key customer benefits addressed by the new architecture:
  • Customers can reduce Hadoop deployment to weeks, develop Hadoop ETL jobs within hours and become fully productive within days after deployment
  • Dell | Cloudera | Syncsort have tested and validated the DW Optimization solution, so customers can trust the solution
  • Dell | Cloudera | Syncsort enable customers to reduce batch processing windows, gain faster time-to-insight, faster database user query performance and eliminate hundreds of thousands of dollars a year on additional EDW costs
  • Dell | Cloudera | Syncsort’s ETL solution is tightly integrated with Hadoop – and now avoiding code generation makes it easier to deploy and maintain with no performance impact or hurdles down the road

“Syncsort’s blazingly fast, scalable and proven Big Data technology combined with Dell’s low cost, high-performance systems and use case-driven reference architecture will provide customers with a market leading solution for optimizing their data warehouse environments,” said Josh Rogers, president, Syncsort. “Our collaboration will allow more organizations to rapidly free up capacity in their warehouse while populating Apache Hadoop with their most critical data. This strategy reduces cost while dramatically increasing the organization’s analytic capability.”

A large percentage of EDWs are performance and/or capacity constrained. Syncsort customers report that data integration workloads consume as much as 80% of EDW resources. The new collaboration between Syncsort and Dell will make it easier for organizations facing bottlenecks to increase efficiency, free-up capacity and lower operational and processing costs.

Customers can also take advantage of Dell professional services for project management, solution architecture and testing and Syncsort Professional services for POC and implementation if required. For more information on the joint solution, please read Dell’s blog at

Supporting Quotes
"Organizations with overloaded data warehouses and exponentially growing data volumes are straining to deliver critical business insights,” said Tim Stevens, vice president, Business and Corporate Development, Cloudera. “The solution from Dell and Syncsort allows them to build an Enterprise Data Hub with Cloudera Enterprise to take advantage of an array of powerful analytics and processing engines that streamline the path to rich insights and deriving more value from data as it grows.”

"The new Dell/Cloudera/Syncsort ETL solution enables enterprises to integrate big data technology to transform their data warehouse infrastructure. Organizations can now integrate new sources of data with traditional data sets and fully utilize the power of Intel® architecture to drive valuable insights and shape organizational decisions,” said Ron Kasabian, vice president, Data Center Group and general manager, Big Data Solutions, Intel Corporation. “Simplified, integrated and optimized solutions like these afford a more efficient data storage model by offloading existing data warehouse storage.”

"Moving workloads from highly-tuned but expensive and performance-constrained data warehouses to Hadoop is an increasingly popular method for enterprises to realize immediate value from the open source Big Data framework,” said George Gilbert, Big Data and Analytics Analyst, Wikibon. “In particular, cost savings achieved by moving data transformation workloads (the T in ETL), some of which execute in the Data Warehouse, to less-expensive Hadoop environments are then available for re-investment in other high-value Big Data analytics initiatives.”

About Syncsort
Syncsort provides enterprise software that allows organizations to collect, integrate, sort and distribute more data in less time, with fewer resources and lower costs. Thousands of customers in more than 85 countries, including 87 of the Fortune 100 companies, use our fast and secure software to optimize and offload data processing workloads. Powering over 50% of the world’s mainframes, Syncsort software provides specialized solutions spanning “Big Iron to Big Data,” including next gen analytical platforms such as Hadoop, cloud, and Splunk. For more than 40 years customers have turned to Syncsort’s software and expertise to dramatically improve performance of their data processing environments, while reducing hardware and labor costs. Experience Syncsort at

About Dell
Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit or email

Intel and Xeon are trademarks of Intel Corporation in the U.S. and/or other countries.

Media Contacts:
Sarah Borup     
SHIFT Communications
Tel: 617-779-1803

Michael Kornspan
Syncsort Incorporated
Director, Corporate Communications
Tel: 201-930-8216