What happens when you have supply and demand? You have a market. In the past few years third-party data marketplaces, often provided as Data as a Service, have taken off. But, most organizations already own the data most relevant to their business – data pertaining to their own customers, transactions, products, etc. That’s why the most successful organizations are applying the concepts of external data markets to create enterprise data marketplaces, where users can easily find and access data from across the company that is clean, trustworthy and auditable.
Download this eBook to learn how organizations are embracing enterprise data marketplaces to drive their strategies forward and are realizing business value.