Silverton Casino Lodge Selects Syncsort DMExpress for High-Speed Data Warehousing

Solution Provides Fastest Data Integration at Lowest Performance-Price Point

Woodcliff Lake, New Jersey, June 9, 2009 – Syncsort, a global provider of high-speed data integration software, today announced that Silverton Casino Lodge has selected Syncsort's DMExpress as an integral part of its strategic data warehousing and data integration initiatives.

With DMExpress, Silverton can quickly extract and load data from its 15 heterogeneous source systems into a Teradata warehouse after performing countless complex transformations in preparation for analytics and predictive modeling. Silverton chose DMExpress after an extensive evaluation process that eliminated other well-known data integration tools that were unable to match DMExpress's powerful combination of 'world record' speed, ease of use, and low performance-price point. The faster more efficient data warehousing process has greatly improved Silverton's ability to make data-driven business decisions and provided a competitive edge through timely analytics.

"Syncsort's association with the TPC validates our expertise in developing software with appealing price-performance characteristics," said Harvey Tessler, Senior Vice President of Marketing and Product Management at Syncsort. "The group views us as a key ETL expert in the subcommittee and values our feedback for our vast field experience and expertise around ETL use cases and deployments."

“At Silverton Casino Lodge there is a direct correlation between the price-performance quality of DMExpress and our ability to make sound data-driven business decisions,” said Kirk Golding, VP of Information Technology. “The speed, flexibility, and ease of use of DMExpress enable us to deliver data quickly and accurately to users at a low cost. We've also seen a real return on investment for our data warehousing initiative. Our payback period for DMExpress was less than 6 months and deployment times were reduced by over 25% compared to using Microsoft SSIS.”

Silverton Casino Lodge is considering expanding the use of DMExpress as more source systems are added to their data warehousing environment.

“We needed a data integration tool that was attractively priced with strong technical support,” said Troy Freet who leads data warehousing initiatives at Silverton Casino Lodge. “The other products we evaluated were either too expensive or not engineered for performance. DMExpress was the only product that hit the mark. It was also so easy to use that we were able to implement within two days and saved a lot of money by not having to hire an additional ETL consultant to write task scripts.”

"The need to deliver information to end-users quickly and at a low total cost of ownership is greater than it has ever been," said Harvey Tessler, Senior Vice President of Marketing and Product Management at Syncsort. "We are pleased that DMExpress could meet this need, providing Silverton the fastest, most cost-effective data integration possible."

About Silverton Casino Lodge
Silverton Casino Lodge offers all-inclusive amenities characteristic of an upscale, contemporary luxury lodge-themed resort. Silverton’s attractions include the wold-class, live action Seasons Buffet, Sundance Grill, Shady Grove Lounge, the Epicurean award winning Twin Creeks featuring boutique bourbons, wine and food and the Mexican-inspired Mi Casa Grill Cantina as well as 300 deluxe rooms and suites that offer luxurious amenities. In addition to the 165,000 square foot Bass Pro Shops Outdoor World, Silverton offers 90,000 square feet of gaming with over 2,000 slot machines 30 table games, an intimate Poker Room and the Mermaid Restaurant & Lounge. The property features a 117,000 gallon saltwater aquarium with more than 5,000 sharks, stingrays, and tropical fish. For more information, please call (702) 263-7777 or visit www.silvertoncasino.com.

About Syncsort Incorporated
Syncsort is a global software company that speeds data processing, integration, and protection & recovery in data-intensive environments. Supported by a professional services team built on 40 years of expertise, Syncsort helps customers drive ROI with the unique combination of high performance, optimal resource utilization, and ease of use. With over 12,000 licenses worldwide, Syncsort customers include 96 of Fortune 100 companies. Syncsort is headquartered in Woodcliff Lake, NJ, and has international subsidiaries in the United Kingdom, France, and Germany, with support centers in the United States and Netherlands. An international network of resellers provides Syncsort products as integral components of IT solutions. For more information call 201-930-8200 (1-877-FAST-951 in the US and Canada) or visit www.syncsort.com.

Contact Syncsort to find out how your data warehouse can benefit from DMExpress technology.

Media Contact:
Kevin King
Horn Group
kking@horngroup.com
646-202-9781

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