Press Release


Young & Rubicam Brands Selects Backup Express To Protect Critical Data at Its Irvine, CA, Branch Office

Woodcliff Lake, New Jersey, August 02, 2004 – Syncsort Incorporated is pleased to announce that the Southern California office of Young & Rubicam Brands, one of the top global advertising and integrated marketing firms, has selected Backup Express, Syncsort's high-performance enterprise backup solution to manage the backup of its critical data.

Young & Rubicam Brands selected Backup Express for its speed, scalability and flexibility. "Our backup windows shrink as our data increases," said Julian Bardi, System Administrator at Young & Rubicam Brand's Irvine, CA, office. "The advertising business is unpredictable -- it's very difficult to say what your needs are going to be down the road. Flexibility and scalability are key." Another important reason Young & Rubicam Brands chose Backup Express was its technical support. "Service is a big thing to me," noted Bardi. "What I really like is a quick response and answers and help. I've been happy with Syncsort support, they've been very responsive."

Recently, the agency upgraded to Backup Express 2.2, which offers users innovative technology, flexibility and manageability in a heterogeneous environment. Among the enhanced features that Bardi now takes advantage of are the browser-based GUI and expanded reporting capabilities. "With this latest version, the two biggest features are the multi-tasking and the reporting. The fact that you can do more than one thing at once, that's a tremendous timesaver," he observed.

"Julian Bardi's experience with Backup Express in his enterprise environment illustrates the clear advantages this data protection solution has over competitors," said Dan Regan, Syncsort's Executive Vice President. "Backup Express is also highly and widely praised for its excellence in technical support, as Julian testifies."

About Backup Express
Backup Express is a high-performance enterprise data protection solution with innovative technology, flexibility and manageability for UNIX, Windows, Linux and NetWare environments. Backup Express is the only solution that integrates heterogeneous snapshot, image and rapid recovery options, supports any combination of UNIX, Windows, NetWare, Linux and NDMP/NAS in a SAN, performs backup of all data directly across the fibre or iSCSI network, dynamically shares all drives, supports all NDMP incrementals, and controls this entire enterprise environment with a single catalog and browser-based GUI.

Backup Express's distributed architecture allows it to utilize any storage device in the network regardless of platform. Backup Express can attach tape drives, including large automated libraries, at any server on the enterprise; dynamically allocate drives within a SAN; keep sensitive data off the network; and allow online backups of large database servers such as Oracle, SAP, MS Exchange, SQL Server, Sybase, DB2 and Lotus Notes.

About Syncsort
Syncsort Incorporated is a leading developer of high-performance data management and data warehousing software for mainframe, UNIX, and Windows environments. For more than 30 years, Syncsort has built a reputation for superior product performance and reliable technical support. An independent market research firm has named Syncsort as one of the top Data Warehouse 100 Vendors for six years in a row and the company was recently chosen as the leading provider of Data Acquisition and Integration products. Over 95 percent of the Fortune 100 companies are Syncsort customers, and Syncsort's products are used in more than 50 countries to back up and protect data in distributed environments, speed data warehouse processing, improve database loads and speed query processing. For more information, visit the Syncsort Web site at www.syncsort.com.

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