All too often expectations that CRM will improve sales and marketing execution turn into disillusionment. Why? Often it’s because the data upon which CRM depends is incomplete, poorly formatted, and burdened with duplicate records. In short, your data is inadequate to the task.
Many organizations fail to take corrective action, hoping that the CRM system will cure its own data issues. But your CRM system cannot fix itself.
Trillium can help! We’ve developed the Rapid Data Assessment (RDA) for CRM. Focused on organizations using Microsoft Dynamics CRM, this light-touch engagement delivers an in-depth, quantified analysis of the data quality in your CRM system. With Trillium, you can get your CRM back on track.