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Analyst Report

Syncsort Rebranding Targets the Modern Enterprise Decision-Maker

Paige Bartley, Senior Analyst, Data and Enterprise Intelligence at Ovum filed a research note addressing the reasons driving Syncsort’s rebranding, including shifting market preferences, phenomenal company growth and a greatly expanded product portfolio.

According to the report, “The "Big Iron to Big Data" company traces its roots back to 1968, and its early success in mainframe sorting solutions expanded over time, via organic development and company acquisitions, to encompass a wide variety of data integration capabilities, data quality and availability solutions, and data infrastructure optimization. Fast forward to the present, and Syncsort faced a challenge common to many enterprise software providers defined by their increasingly broad, complex portfolios: conveying business value for a highly technical ecosystem.”

Download the report to learn more about how Syncsort’s rebranding wasn't simply a marketing facelift, but was driven by a broader shift in business strategy to meet modern business objectives and “the opportunity to rearticulate the value proposition of the portfolio in a language that would resonate with the new vanguard of technology purchasers.”