Clickstream refers to the records of a user's behavior on a website or other computer application. When a user clicks on a link or a button, information related to this action is captured in a clickstream and can be sent to a server. Once sent to a server, clickstream data can be accessed and analyzed for market research, business intelligence, software testing, or employee productivity purposes.
If managed correctly, clickstream data can help organizations make better decisions. Effective management of clickstreams requires that organizations employ the means to standardize and quickly access the abundance of data that clickstreams present. Moreover, the amount of data captured by clickstreams can overwhelm processing systems and slow down other mission-critical applications.
DMExpress™ is the fastest, most reliable, and cost efficient enterprise data integration software.* It speeds applications and delivers information to business users when they need it. DMExpress significantly reduces time, CPU, and memory resources that can be strained by clickstream processing.
* Based on actual comparisons against leading competitors, including Informatica, IBM DataStage, and others. Claims are based on results of specific tests and may vary depending on environment.
