Access to timely clickstream data from a company’s website provides insight into online visitor behavior and search patterns, which in turn enables companies to be more effective in myriad ways – improved pricing, more effective campaigns and offers, better visitor segmentation and targeting, and optimized website layout and workflow, just to name a few.
But as clickstream data volumes grow exponentially and analytical requirements become more sophisticated, off-the-shelf web analytics products alone do not provide enough in-depth customer intelligence.
Why Syncsort for Clickstream Data Integration?
The Syncsort Clickstream DI Solution is specifically tailored to streamline the data integration process of Clickstream Data Warehouse (CDW) initiatives. It consists of Syncsort’s DMExpress software – the world’s fastest and most resource efficient DI software – combined with professional implementation services and training modules that deliver maximum business insight from your clickstream data.
The Syncsort professional services team and trainers have expertise in multiple web analytics environments, and are skilled at resolving the complex parsing, structuring and cleansing problems typically associated with clickstream source data.
- Gain greater insight into online customer behavior
- Make more strategic business decisions based on actionable data
- Increase margins, lower costs and improve your bottom line
- Quickly process massive amounts of clickstream source data and easily meet overnight batch windows for CDW refreshes
- Eliminate the need for additional, costly hardware investments by dramatically reducing CPU time, elapsed time, and disk I/O – all while running on commodity hardware
- Deploy a graphical, drag-and-drop development environment, resulting in implementation in days, not months, ease of application development and maintenance, and a 75% increase in productivity over hand-coding