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The ALTIMATE Group Signs Deal to Distribute NetApp Syncsort Integrated Backup in Europe

Provides New Revenue Opportunities for Reseller Partners by Enabling Them to Solve Customers’ Data Protection Challenges More Efficiently and Cost Effectively

WOODCLIFF LAKE, N.J. – April 19, 2011

News Facts

  • The ALTIMATE Group, a leading European distributor of value-added enterprise IT solutions, has signed an agreement with Syncsort, a global leader in data integration acceleration and data protection software solutions, to distribute the NetApp Syncsort Integrated Backup solution in Belgium and Luxembourg.
  • As part of the agreement, the ALTIMATE Group becomes one of the first distributors of NetApp Syncsort Integrated Backup in Europe.
  • NetApp Syncsort Integrated Backup offers simple, integrated and proven data protection that goes beyond deduplication to resolve all critical data protection needs.
  • The solution reduces the cost and complexity associated with traditional backup architectures and is ideal for heterogeneous storage and virtual environments. It has also proven to be a valuable solution for the midsize enterprises that the ALTIMATE Group’s channel partners are particularly effective in serving.
  • In addition to providing source-side data reduction and target-side deduplication, NetApp Syncsort Integrated Backup eliminates backup windows and provides fast, simplified disaster recovery. This is done at a 30 to 50 percent lower total cost of ownership.
  • NetApp Syncsort Integrated Backup extends core NetApp snapshot and block incremental replication technologies to provide the ALTIMATE Group’s channel partners with a superior data protection solution that helps complete the NetApp portfolio and enables them to maximize revenue opportunities and sell more NetApp storage.
  • NetApp Syncsort Integrated Backup is immediately available in Europe through the ALTIMATE Group. Resellers that sign up with the ALTIMATE Group for NetApp Syncsort Integrated Backup will also become members of Syncsort’s recently announced Partner Edge Channel Program in EMEA.


Supporting Quotes

  • “NetApp Syncsort Integrated Backup provides our channel partners with the end-to-end data protection solution they have been seeking to maximize revenue opportunities within midsize enterprises,” said Anthony Aceto, Country Manager BeLux, ALTIMATE Group. “The solution complements our NetApp resellers’ existing portfolios and creates an exciting new opportunity for them to compete for new business that they were unable to win prior to NetApp Syncsort Integrated Backup.”
  • “The pace of data growth and the shift to virtualization are breaking traditional backup architectures and dramatically increasing the costs and resources needed to protect data,” said Mike Kuehn, Vice President of Worldwide Channels, Syncsort. “Through our new agreement, the ALTIMATE Group is providing channel partners with a superior solution that can help transform the data protection strategies of midsize enterprises, and address more of their pain points at a significantly lower total cost of ownership.”
  • “NetApp Syncsort Integrated Backup extends core NetApp snapshot and block incremental replication technologies to provide a powerful heterogeneous data protection solution that transforms backup and recovery to help businesses significantly improve their operational efficiency and get more out of their existing investments,” said Nick Thurlow, vice president, EMEA partners and pathways, NetApp. “Through our close partnership with Syncsort, we have engineered a proven, comprehensive data protection solution that is far more advanced and delivers greater benefits than any source-side and target-side deduplication appliance or virtual tape library.”

Additional Resources

About Syncsort
Syncsort is a global software company that helps the world’s most successful organizations rethink the economics of data. Syncsort provides record-setting performance and rapid time to value through easy to use data integration acceleration and data protection solutions. With more than 12,000 deployments, Syncsort has transformed decision making and delivered more profitable results to thousands of customers worldwide. For more information visit: www.syncsort.com.

About The ALTIMATE Group
The ALTIMATE Group is a leading European distributor of value-added Enterprise IT solutions representing €257m in global sales annually. ALTIMATE operates in eight countries: Belgium, France, Luxembourg, the Netherlands, Portugal, Spain, United Kingdom and Ireland, and has a network of over 2500 value added resellers, integrators and ISV partners. Established in 1994 under the name of DISTRILOGIE, ALTIMATE belongs to the financial holding company DCC (more info on: http://www.dcc.ie).

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