Sr. Marketing Communications Manager

Description:
The Senior Marketing Communications Manager is responsible to manage the execution of fully integrated marketing plans and programs designed to achieve market share, awareness, revenue, and profitability objectives for the Data Protection business unit of Syncsort, Inc. Working closely with product marketing, customer marketing, channel marketing, product management, education services, sales, events and social media, this position is responsible to integrate and coordinate information across the departments, and acts as an internal marketing consultant in each area, as necessary. The Senior Marketing Communications Manager must also stay informed at a corporate level, stay engaged and in touch with other business units to make sure high-level company positioning, resource and information sharing and other efficiencies are achieved.

The ability to think big-picture while managing very detailed execution is important. The position demands a high-level of multitasking while offering the right candidate the opportunity to truly create and own an integrated marketing program from the ground up. Experience and judgment to plan and accomplish goals is necessary, ability to perform a wide variety of tasks, collaborate cross-functionally or lead and direct the work of others as appropriate. A wide degree of creativity and latitude is expected.

Brand Stewardship/Management – ensure message and graphic consistency across all Data Protection materials
Awareness/Demand Generation program planning and execution – Create and execute end-user lead generation programs that can be leveraged by the channel to drive qualified pipeline to partners
Budget Management – accurately forecast spending, adhere to established budgets
Program Analysis & Reporting – evaluate programs, results, make recommendations for adjustments
Product Launch Process – work closely with Product Management, Product Marketing, Channel Marketing, education, PR and Analyst relations and support to develop effective and timely product launch process, promotions and communications
Collateral/Sales Tool Development – Identify and work with product marketing and sales to develop effective marketing and sales tools that address multiple audiences
Web content management – update and manage the Syncsort website, content library, and internal SharePoint sites
Create and execute online and email marketing initiatives that drive traffic and increase existing usage of our site
Create and execute lead nurturing campaigns targeting partner technical SE, Sales and End-User prospects

1. Marketing Communications

Develop, manage and execute compelling demand generation campaigns that provide quality responses
Manage the creation of certain marketing materials and sales tools including: company website areas, brochures, sell sheets, direct mail, email, online advertising, case studies, presentations, whitepapers, and other like materials
Develop and distribute communications to keep internal Syncsort associates informed of marketing programs, tools, and results
Ensure consistent and relevant messaging and positioning across all external and internal communications, adherence to branding requirements, and effectively position and promote Syncsort data protection solutions
Maintain library of marketing collateral, keep all materials current, and ensure accurate materials are shared with, and used by, sales, partners, resellers and Syncsort employees
Maintain marketing calendar with all activities and the month they are happening
Define tradeshows in conjunction with channel marketing, product marketing, product management and sales Support the team in the creation of all pre-event awareness materials, post event follow up and lead nurturing programs

2. Corporate Communications (Internal)

Maintain and manage a variety of internal communications for SYNCSORT to connect and engage employees, including intranet
Recommend and implement Communications that increase company-wide awareness of Marketing initiatives and SYNCSORT’S success, with a goal of enhancing employee engagement

3. Project Management

Contribute to and execute on the Syncsort Data Protection business unit annual marketing plan
Run effective, well planned meetings with documented follow-up
Communicate and coordinate with stakeholders: product marketing, channel marketing, sales and strategic alliances teams to ensure marketing collateral/activities meet identified needs
Manage other departments, vendors and agencies to develop and produce specific deliverables across a variety of traditional and new media
Provide reports and ROI analysis of marketing/demand generation activities/leads generated. Make recommendations on program improvements
Coordinate and communicate all activities with global counterparts to extend efficiencies and effectiveness of programs generated in North America

Extraordinary writing and editing skills. Business writing and B2B marketing samples required: lead generation, internal communication, web, sales tools, and presentations
Minimum 6-10 years experience in marketing: Marcom, Product or PR, preferably with enterprise software technology and /or Data Protection solutions
Experience with indirect sales, distribution channels and VAR sales support/management desired
Experience with global markets is a plus
Demonstrated agency, vendor, project and budget management
Bachelor’s degree, with a major in English, communications, marketing or related field, or related professional experience
Proficient in Microsoft Word, PowerPoint, Excel, and Outlook. Experience with a CRM is helpful

Please e-mail us your resume, or mail it to:

Syncsort Inc.
ATTN: Recruiting Department
50 Tice Boulevard
Woodcliff Lake, NJ 07677