Marketing Communications Manager

The Marketing Communications Manager position exists primarily to drive and manage the execution of strategic, fully integrated marketing plans designed to help achieve its goals in growing market share, awareness/reputation, revenue, and overall profitability. The position requires determination of the appropriate mix of marketing communications channels such as public relations, trade events, field marketing, partner marketing, and online content syndication. Managers are required to ensure consistent and relevant positioning, and manage the creation of marketing materials including sections of the company website, brochures, sell sheets, direct mailers, emails, online advertising, case studies, presentations and other collateral. The Marketing Communications Manager will collaborate with product marketing for content and marketing channel owners [tradeshow, PR, email] to schedule activities. They will ensure corporate branding and positioning requirements and consistencies. The manager will be expected to report results and provide strategic recommendations and process improvements. Success for this position will be measured by leads generated, new business acquired, clients retained, increased market awareness and improved employee engagement.

Primary Job Duties:

MARKETING COMMUNICATIONS
• Author, develop and manage compelling marketing communications campaigns and materials for entire product/solution/services launches and create messaging and collateral materials used in lead generation and awareness activities
• Create, edit and maintain product and solution content for Syncsort corporate website
• Ensure all corporate marketing communications adhere to branding requirements and effectively position and promote the company and its solutions
• Maintain a complete library of marketing collateral, keep all materials up to date, and ensure accurate materials are shared with, and used by, sales, partners, resellers and Syncsort employees Corporate Communications (Internal)
• Maintain and manage a variety of internal communications for Syncsort to connect and engage employees, including intranet
• Recommend and implement Communications that increase company-wide awareness of Marketing initiatives and Syncsort’s success, with a goal of enhancing employee engagement

PROJECT MANAGEMENT
• Manage the execution of Syncsort's annual marketing plans, maintaining and adhering to agreed-upon schedules and budgets
• Manage stakeholders by communicating and coordinating with product marketing, sales and strategic alliances teams to ensure marketing collateral/activities meet identified needs
• Coordinate with other departments and vendors to develop and produce specific deliverables requiring graphics (creative agency of record), programming (email marketing) or specific data pulls (IT/datacenter)
• Regular reporting on campaign activities that measure ROI and leads analysis. Make recommendations on program improvements

Required Experience:

• Extraordinary writing skills, with the samples to prove it. You should have written compelling marketing communications materials for the entire “client engagement lifecycle,” from materials used in lead generation, to presentations and proposals for closing client deals, to formal business reviews for existing clients
• Minimum 6-10 years experience in marketing communications management, or public relations, preferably with a enterprise software technology company
• Experience in business writing and B2B marketing
• Demonstrated project management and budget responsibilities
• Bachelor’s degree from a four-year college or university, with a major in English, communications, marketing or a related field
• Proficient in Microsoft Word, PowerPoint, Excel, Access and Outlook